Featured product
the skin advancing microcurrent mask pack
Pickup currently not available
free shipping on australian orders $100 and over · dermatologist tested · zero adverse reactions
Most masks sit on the surface. The so mask holds two technologies: micro-spicules that open the surface of your skin, and a patented piezoelectric complex that turns the pressure of your hands into a real electrical current. Together they carry actives further into the skin than passive topical application can reach. No device required.
The so mask contains MGM-1, a patented self-generating mineral complex that activates the moment you press the mask to your face. That current temporarily increases the permeability of the skin's outer barrier, so more of what the formula carries can get in. In vitro testing measured 3.4 times more niacinamide absorbed than from the same patch without the piezoelectric complex. Your skin stays more absorbent for 15 to 30 minutes after the mask comes off, so apply your best serum the moment you take it off.
Micro-spicules of naturally derived silica open temporary microchannels across the surface of your skin, so everything that follows has a route in.
Snow Mushroom holds up to 500 times its weight in water, delivering the kind of hydration that is still measurably elevated 100 hours after a single application.
A four-peptide clinical complex works four separate pathways, from collagen support to the appearance of expression lines.
Niacinamide and Centella Asiatica work together on the look of tone, pores and redness.
1. Shake the sachet three or four times before you open it. The piezoelectric minerals settle in storage. Shaking redistributes them so the current runs evenly across the whole mask rather than pooling in one part of it.
2. Apply to clean, dry skin with nothing underneath. No serum, no moisturiser, no oil. Direct contact is what lets the current reach the skin, and anything in between reduces it.
3. Press firmly across your whole face for 20 to 30 seconds. Pressure is what activates both technologies, so this is the step to take seriously. Work across the forehead, cheeks, jaw and chin, and press rather than smooth.
4. Leave it on for 15 to 20 minutes. A tingling sensation while it works, and for a while after, is completely normal. The micro-spicules and the current are both active from the moment you press. How strongly you feel it says more about your skin than about the mask, and some people barely notice it.
5. Take it off and apply your serum or moisturiser straight away. Do not rinse. Pat in whatever serum is left on your skin first. Your skin stays more absorbent for 15 to 30 minutes after the mask comes off, which is why this is the step we most want you to do.
How often: One mask whenever your skin feels dry, dull or depleted. Two or three a week for sustained hydration and texture. Or one a day across our 14-day protocol.
Before your first one: If your skin is sensitive or reactive, or you are pregnant or breastfeeding, patch test on your inner forearm 24 hours beforehand. Temporary redness, warmth or mild flaking can follow a mask as the skin renews, and it settles on its own.
20.14% reduction in the number of visible wrinkles after two weeks of twice-daily use. 21.21% improvement in the appearance of pigmentation including melasma and dark spots. A single application increased skin hydration by 73.44%, still 52.74% above baseline 100 hours later. Measured with medical-grade equipment. Every headline result was statistically significant at p = 0.000.
Dermatologically tested across ages 19 to 75, across all skin types including sensitive and acne-prone, by Dermatest GmbH Germany to ISO 10993-23:2021 standard and independently by Semyung University Korea. Zero reactions across all combined participants.
No fragrance. No parabens. Protected by Korean Patent No. 10-2491573, available exclusively through so topical.
While pregnant or breastfeeding your skin can react differently than it normally would. We recommend patch testing 24 hours before first use. If you are unsure, consult your healthcare provider before introducing new products.
The mask pack is how you keep the so mask in your routine. Choose 4, 8, or 12 masks and use them at your own pace, whenever your skin needs it.
The so protocol is a structured 14-day program: 16 masks on a set schedule, one a day for 12 days and two masks on two days, designed to bring you as close as possible to the consistency of the original clinical study. Choose the mask pack for ongoing maintenance, or the protocol for the most concentrated way to use the technology.
Water, Glycerin, Tremella Fuciformis (Mushroom) Extract, Niacinamide, Methylpropanediol, Butyrospermum Parkii (Shea) Butter, Carrageenan, 1,2-Hexanediol, Hydrolyzed Collagen Extract, Ceratonia Siliqua (Carob) Gum, Centella Asiatica Extract, Glucomannan, Bismuth Oxychloride, Titanium Dioxide, Hydrolyzed Sponge Extract, Polyglyceryl-10 Laurate, Xanthan Gum, Glyceryl Stearate, PEG-100 Stearate, Caffeine, Tocopheryl Acetate, Disodium EDTA, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Sodium Oxide, Potassium Chloride, Adenosine, Coccinia Indica Fruit Extract, Dextrin, Potassium Oxide, Arginine, Carbomer, Butylene Glycol, Solanum Melongena (Eggplant) Fruit Extract, Squalane, Caprylic/Capric Triglyceride, Curcuma Longa (Turmeric) Root Extract, Ocimum Sanctum Leaf Extract, Corallina Officinalis Extract, Manganese Oxide, Ascorbic Acid, Sodium Hyaluronate, Aloe Barbadensis Leaf Extract, Ethylhexylglycerin, Acetyl Tetrapeptide-5, Acetyl Hexapeptide-8, Copper Tripeptide-1, Palmitoyl Tripeptide-5.
Featured product
the so protocol
The closest thing to the consistency of our clinical research.
Pickup currently not available
free shipping on australian orders $100 and over · dermatologist tested · zero adverse reactions
The so protocol exists because the clinical results behind the so mask were achieved under a specific, structured protocol, and we wanted to give you something that gets as close as possible to that experience at home.
In the independent clinical study conducted by the Korea Skin Clinical Research Center, participants used the mask twice a day over 14 days, and the study recorded a 20.14% reduction in the number of visible wrinkles, a 21.21% improvement in the appearance of pigmentation including melasma, freckles and blemishes, and skin hydration that remained 52.74% above baseline 100 hours after a single application. Those results were measured with medical-grade equipment and were statistically significant at p = 0.000.
The so protocol gives you 16 masks over a structured 14-day schedule designed to bring you as close as possible to the consistency of our clinical research. One mask every day for 12 days and two masks on two days. The patented MGM-1 technology works on the skin repeatedly across the protocol, and the study measured its effect at the end of fourteen days rather than after a single mask.
Continue using your regular skincare throughout. The so mask sits within your existing routine rather than replacing it. The most important moment is the 15 to 30 minutes immediately after each mask removal when your skin is in a state of heightened permeability. Apply your serum or moisturiser in this window, because in vitro testing measured 3.4 times more niacinamide absorbed than from the same patch without the piezoelectric complex. If you use actives like retinol or a strong vitamin C, we recommend introducing them gradually and not on the same night as your first few masks.
This is not a bigger pack of masks. It is the most consistent and intensive way to experience this technology outside of the original clinical research.
Includes 16 x 34g so masks.
Let customers speak for us
Frequently asked questions
What active ingredients are in the mask?
MGM-1 — our patented self-generating mineral complex. It activates when you press the mask to your face, and the current it generates makes the skin's outer barrier temporarily more receptive, so the rest of the formula absorbs more. In vitro testing measured 3.4 times more niacinamide absorbed than a control patch. Your skin stays more absorbent for 15 to 30 minutes after removal, so we recommend that you apply the rest of your skincare right after.
Snow Mushroom (Tremella Fuciformis) Extract — holds up to 500 times its weight in water. Expect hydration that stays measurably elevated for up to 100 hours after a single application.
Copper Tripeptide-1 & Argireline (peptide complex) — Copper Tripeptide-1 supports the appearance of skin renewal, while Argireline softens the signal that causes the appearance of expression lines. Expect a gradual softening in the appearance of fine lines with consistent use.
Niacinamide (confirmed at 118% of specification) — works on the look of tone, pores and redness, and interrupts melanosome transfer, the process behind uneven pigmentation. Expect a brighter, more even complexion over time.
Centella Asiatica — calms and supports the skin barrier alongside Niacinamide. Expect reduced redness and reactivity.
What does the mask do?
The moment you press the mask to your skin, it generates its own microcurrent, no device required. This microcurrent measurably improves how much active ingredients are taken up by the skin.
In clinical testing over a 14-day period:
- 20.14% reduction in the number of visible wrinkles, measured after two weeks of twice-daily use
- 21.21% improvement in the appearance of pigmentation
- 73.44% more moisture in the skin immediately after use
- Still 52.74% above baseline 100 hours later
What is microcurrent?
Your skin isn't a passive barrier — it's an electrically active organ. Microcurrent works by delivering imperceptible electrical pulses that mirror the skin's own bioelectric signals, supplementing the signals that weaken with age.
Originally developed for wound healing and muscle rehabilitation, applied through the so mask the results are measurable: a reduction in the number of visible wrinkles, an improvement in the appearance of pigmentation, and hydration levels held well above baseline for 100 hours after a single treatment.
How often should I use the mask?
Short answer: it's completely up to you. If you want to use it every day — and your skin stays happy — go ahead.
The long answer depends on which pack fits your skin and your routine:
The Revival — 4 Pack
When to use: one mask whenever your skin feels dry, dull or depleted. No schedule, no commitment — just reach for it when you need it.
Best for: skin that needs occasional rescuing — a late night, a long flight, or a complexion that just isn't cooperating.
What to expect: immediate hydration, a visible lift in radiance, and skin that looks like it got a full night's sleep.
The Routine — 8 Pack
When to use: two masks per week, worked into your existing routine — morning or night, whichever fits.
Best for: anyone who wants the mask to be a consistent part of their weekly skincare without overdoing it.
What to expect: sustained hydration, a more even and balanced complexion over time, and skin that consistently looks maintained.
The Routine+ — 12 Pack
When to use: three masks per week, spread however works for you — or keep the surplus as a buffer for high-demand skin weeks.
Best for: those who want to go deeper, travel frequently, or simply don't want to think about reordering.
What to expect: cumulative hydration, improved texture, and a noticeable evenness in tone that comes from never skipping.
The Protocol — 16 Pack
When to use: 16 masks across 14 days — one a day for 12 days, and two masks on two of them. A structured course, for when you want to give your skin a concentrated stretch of the technology.
Best for: anyone ready to see what the mask can really do — built to match the consistency of our clinical research as closely as possible at home.
What to expect: the fullest version of what the mask does — cumulative hydration, and a visible improvement in the appearance of texture and tone across the fortnight.
Am I supposed to feel tingles?
A tingling sensation while the mask is on, and often for a few hours afterwards when you touch your skin, is completely normal.
How strongly you feel it comes down to your skin type and how firmly you pressed, so some people notice it a lot and others barely at all. If it tips into uncomfortable, or it's still there days later, give your skin a break before the next one.
what is microcurrent?
Your skin is an electrically active organ. When those signals weaken with age, collagen production slows and structure softens. Microcurrent delivers imperceptible electrical pulses that mirror those signals, supplementing the ones that weaken with age and stimulating fibroblast activity. Applied through the so mask, the results are measurable: hydration still 52.74% above baseline 100 hours after a single treatment.
Collagen, activated.
Microcurrent stimulates fibroblast activity, the mechanism behind collagen and elastin production. In our clinical testing, every wrinkle parameter measured improved.
Up to 240% more absorption.
In vitro testing measured 3.4 times more niacinamide absorbed from the mask than from the same patch without the piezoelectric complex. Skin stays more absorbent for 15 to 30 minutes after removal. Apply your serum immediately.
Hydration that lasts 100 hours.
The hydrogel complex saturates the skin with moisture-binding actives. The current drives hydration into the layers where it stays. 100 hours of measurable hydration from one 20-minute mask.
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Before you go with Routine+
The Routine+ gives you 12 masks to use as part of your regular routine. The So Protocol is a dedicated 14 days — designed to closely replicate the consistency of our clinical study, the one that recorded a 20.14% reduction in the number of visible wrinkles and a 21.21% improvement in the appearance of pigmentation.
